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E-commerce Commercials
Nike Air Zoom Alpha Fly 3
9:16 video Switzerland Concept project
About the project
A cinematic launch piece for the Nike Air Zoom Alpha Fly 3, built around the tension between solitude and competition. Pre-dawn training sequences in Zurich, anamorphic gym close-ups, and a final shoreline pause on Lake Geneva.
Shot over four days with a small crew. No voiceover, no on-screen text until the final beat. The silence does the work, the product appears as a witness to the athlete’s resolve.
Cinema runs across Switzerland and France, with social cutdowns adapted for Instagram and TikTok.
Deliverables
1x Hero Film, 45 seconds, 16:9
3x Social Reels, 15 seconds each, 9:16
1x Cinema Cut, 30 seconds, 16:9
8x Campaign Still Photographs
1x Behind-the-Scenes Featurette, 2 minutes
3x Social Reels, 15 seconds each, 9:16
1x Cinema Cut, 30 seconds, 16:9
8x Campaign Still Photographs
1x Behind-the-Scenes Featurette, 2 minutes
Project gallery
Storyboard
Campaign visuals
Client testimonial
"The team understood the shoe was a chapter in a larger story about who the runner wants to be, and they shaped every frame around that truth."
Marcus Reiner, Brand Director